I live for passion and practicality

Hi there, I’m Yasmine!

I was born in Beirut, Lebanon before living in Saudi Arabia for a couple of years in middle school. I then moved to Montréal, which has been my home since then.

I studied Health Science at cégep, where I discovered an interest for the human brain, while working on more creative side projects. I then developed this interest by studying Cognitive Science at university—where I delved into how humans think.

I love passion and practicality, and I always get excited about using words to drive people to think differently about things. This leads me to my interest in working for creative agencies, which ties together my love for passion and persuasion, with my background in psychology and human cognition.